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Textbook for undergraduate courses in commercial recreation, event, and tourism businesses; supplemental text in recreation core courses.
Reference for recreation, event, and tourism professionals for use in developing new or expanded business plans. Study tool for professionals seeking certification as a comercial recreation professional.
This is an important text that raises the level of detail on operating a small business in the field of recreation, events, and tourism. This book clearly demonstrates that starting and operating a small business in our area are a great opportunity for a wonderful life. Bob and Pat have provided many of the necessary tools to demonstrate the how-tos. I know my students would enjoy using this text to learn the ins and outs of commercial recreation and tourism small businesses.
-Lori Pennington-Gray, PhD
Associate Professor, University of Florida
Robert E. Pfister, PhD, is a professor in the department of recreation and tourism management at Vancouver Island University in Nanaimo, British Columbia, Canada. For over 20 years, Pfister has instructed courses in entrepreneurial recreation and tourism to university students in the United States and Canada.
In 1979, Pfister created and managed a consulting business dedicated to recreation services and tourism, which served public agencies and private companies in Oregon, Washington, and British Columbia for 25 years.
Pfister is a member of the Association of American Geographers and served as chairperson of the Recreation, Tourism, and Sports specialty group from 2005 until 2007. He is a member of the Society of Park and Recreation Educators and the Canadian Council for Small Business and Entrepreneurship. He serves on the editorial board of Tourism Geographies and is a member of the board of directors for Tourism Vancouver Island, a regional tourism destination marketing organziation.
In his free time, Pfister enjoys whitewater rafting, kayaking, recreational boating, mountaineering, and alpine photography.
Patrick T. Tierney, PhD, is a professor in the department of recreation, parks, and tourism at San Francisco State University. As a business owner, instructor, and researcher, Tierney has more than 30 years of experience in theories and applications of the recreation, event, and tourism industry.
For 25 years, Tierney was co-owner and operator of Adrift Adventures, Inc., a successful adventure recreation business nominated for the Conde Nast International Ecotourism Award. Tierney is past chairperson of the Colorado River Outfitters Association and a member of the board of directors of the California Tourism Industry Association. He is a licensed whitewater guide instructor and former U.S. Forest Service and National Park Service ranger.
In 1997, Tierney was co-recipient of the Best Tourism Research Award from the California Division of Tourism. He was also the recipient of the 1991 Excellence in Research Award from the Resort and Commercial Recreation Association.
Tierney resides in Half Moon Bay, California, and enjoys ocean and river kayaking, Telemark skiing, and mountain biking.
Part I: Preparation
Chapter 1: Your Commercial Recreation, Event, and Tourism Business Adventure
Chapter 2: Entrepreneurship and the Business Planning Process
Part II: Planning Basics
Chapter 3: Business Concept: Products and Services
Chapter 4: Retail, Other Profit Centers, and Facilities
Chapter 5: Market Analysis, Target Markets, and Competitive Analysis
Chapter 6: Marketing, Promotions, and Communications
Part III: Management Principles and Practices
Chapter 7: Management, Leadership, and Team Building
Chapter 8: Service Quality Management and Customer Loyalty
Chapter 9: Ethics, Environmental Management, and Sustainability
Chapter 10: Protecting Your Assets: Liability and Risk Management
Part IV: Pulling the Plan Together
Chapter 11: Financial Planning and Analysis
Chapter 12: Completing and Implementing the Business Plan
Chapter 13: Preparing for a Career in Commercial Recreation, Events, and Tourism