Introduces the proven rules that a company can use to promote innovation, arguing that the corporate world should hire misfits and encourage them to defy the existing culture and actively consider ideas that appear ridiculous or impractical.
Weird Ideas That Work Summary
Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation / Robert I. Sutton. by Robert I. Sutton
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Additional information
GOR004199191
9780743212120
0743212126
Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation / Robert I. Sutton. by Robert I. Sutton
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