My Account
Log in Registration
All
Cart
Highlights
Fiction Books
Non-Fiction Books
Children's Books
Rare Books
Music
DVD & Blu-Ray
Video Games
Category
Wishlists
Cart
All
Free US shipping over $10
Trustpilot
Proud to be B-Corp

Encyclopedia of Public Relations Robert L. Heath

Encyclopedia of Public Relations By Robert L. Heath

Encyclopedia of Public Relations by Robert L. Heath

Reviews:
$14.17
Condition - Good
Only 1 left
Good

Summary

The two-volume Encyclopedia of Public Relations, contains nearly 450 entries spanning all aspects of the public relations field.

With contributions from internationally recognized professors, scholars and practitioners, this encyclopedia is a must-have for any library with collections in business, management, communication and journalism.

Faster Shipping

Get this product faster from our US warehouse

Encyclopedia of Public Relations Summary

Encyclopedia of Public Relations by Robert L. Heath

The two-volume Encyclopedia of Public Relations, arranged alphabetically, contains nearly 450 entries spanning all aspects of the public relations field - from theory and practice to history, including the great, famous and infamous practitioners.

With contributions from internationally recognized professors, scholars and practitioners, this encyclopedia will be a must-have for any library with collections in business, management, communication and journalism.

It provides students, scholars and educated lay readers with a sound, insightful and appreciative view of what public relations is and does as well as the ethical challenges it must meet to be seen as a positive force in society.

Topics Covered:

- Crisis Communication and Management

- Cyberspace

- Ethics

- Global Public Relations

- Groups

- History

- Jargon

- Management

- Media

- News

- Organizations

- Practitioners

- Relations

- Reports

- Research and Analysis

- Theories and Models

Advisory Board

Elizabeth L Toth, Syracuse University

John Madsen, Rock Island, Illinois

Dean Kruckeberg, University of Northern Iowa

Kirk Hallahan, Colorado State University

Timothy Coombs, Eastern Illinois University

Shannon A Bowen, University of Houston

A A (Betteke) van Ruler, Free University, Amsterdam

Kathleen S Kelly, University of Florida

Encyclopedia of Public Relations Reviews

"The Encyclopedia of Public Relations provides the facts, opinions, and data for a thoughtful analysis of the profession. According to the editor, 'this work intends to provide an honest but positively biased treatment of public relations.' And so it does. . . . Recommended for academic and large public libraries." -- Sue Polanka * BOOKLIST *
For academic purposes, a good subject encyclopedia should describe the theory, practice and development of a discipline. If aimed at students, such tools should also provide the foundation for further research. With this groundbreaking guide to public relations, Robert Heath has accomplished all these tasks in exemplary fashion. . . . This outstanding set is highly recommended to academic and large public libraries. -- John R.M. Lawrence * Lawrence Looks at Books *
"Its emphasis is on historical, philosophical, and theoretical aspects of the field. What we have here then is an encyclopedia that continues the gulf between the academic world, the profession, and the public. " -- Ray E. Hiebert * Science Direct *

About Robert L. Heath

Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008). Heath has 3 decades' experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know-key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.

Table of Contents

List of Entries Readers Guide About the Editor Editorial Board Contributors Introduction Acknowledgments List of Illustrations Entries Appendix

Additional information

CIN0761927336G
9780761927334
0761927336
Encyclopedia of Public Relations by Robert L. Heath
Robert L. Heath
Used - Good
Hardback
SAGE Publications Inc
2004-10-26
1128
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Encyclopedia of Public Relations