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The White Paper Marketing Handbook Robert W. Bly

The White Paper Marketing Handbook By Robert W. Bly

The White Paper Marketing Handbook by Robert W. Bly


$6,12
Condition - Good
Only 3 left

Summary

Tells marketers across industry how to create white papers using a variety of media, all the while building marketing campaigns to create interest, generate leads, build relationships, and drive sales. Offering insight into the Edu-Marketing revolution, this book explains the dynamics of white paper marketing and why it works.

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The White Paper Marketing Handbook Summary

The White Paper Marketing Handbook by Robert W. Bly

Discover how white papers can create interest, generate leads, build relationships and drive sales. THE WHITE PAPER MARKETING HANDBOOK is the first of its kind, and offers the inside information from top companies on how to create effective white papers using a variety of media. Practical and loaded with illustrations from industry giants like IBM and Home Depot, THE WHITE PAPER MARKETING HANDBOOK also shows you how white papers fit into successful Integrated Marketing Communications efforts. Get on the cutting-edge of marketing using white papers with THE WHITE PAPER MARKETING HANDBOOK.

Table of Contents

Introduction. Chapter. 1. The Edu-Marketing Revolution. 2. What is White Paper marketing? 3. Why White Papers Work. 4. How You Can Profit from White-Paper-Based Marketing Campaigns. 5. The Edu-Marketing Mindset. 6. Your White Paper Marketing Plan. 7. Creating White Paper Content. 8. White Papers as Buyer Education. 9. White Papers as a Lead Generation Tool. 10. Measuring Your Results. Appendix of Resources, Vendors, Associations publications, and Web sites.

Additional information

CIN0324300824G
9780324300826
0324300824
The White Paper Marketing Handbook by Robert W. Bly
Used - Good
Hardback
Cengage Learning, Inc
20060301
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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