1. Foundations of Strategic Marketing Management. Appendix A: A Sample Marketing Plan.
2. Financial Aspects of Marketing Management. 3. Marketing Decision Making and Case Analysis. 4. Opportunity Analysis, Market Segmentation, and Market Targeting. Sorzal Distributors. Jones-Blair Company. eBay's Globalization Strategy. Camar Automotive Hoist. Vector Marketing Corporation: Growth Drivers. Frito-Lay (R) Dips. South Delaware Coors, Inc.
5. Product and Service Strategy and Brand Management. Dr. Pepper/Seven Up, Inc.: Squirt (R) Brand. Zoecon Corporation: Insect Growth Regulators. Soft and Silky Shaving Gel. Perpetual Care Hospital: Downtown Health Clinic. Procter & Gamble, Inc.: Scope. Frito Lay Company: Cracker Jack. Swisher Mower and Machine Company: Evaluating a Private Brand Opportunity.
6. Integrated Marketing Communication Strategy and Management. Carrington Furniture, Inc. (A). Carrington Furniture, Inc. (B). Cadbury Beverages, Inc.: Crush (R) Brand. Drypers Corporation: National Television Advertising Campaign. Craft Marine Corporation. Godiva Europe. Make-up Art Cosmetics Ltd.
7. Marketing Channel Strategy and Management. Gateway, Inc. Golf Logix: Measuring the Game of Golf. Goodyear Tire and Rubber Company. Steel Door Technologies. Masterton Carpet Mills, Inc.
8. Pricing Strategy and Management. Southwest Airlines. Superior Supermarkets: Everyday Low Pricing. Burroughs Wellcome Company: Retrovir. Leiber Light. Augustine Medical, Inc.: The Bair. Hugger (R) Patient Warming System. Texas Instruments: Global Pricing in the Semiconductor Industry.
9. Marketing Strategy Reformulation: The Control Process. Affiniscape, Inc. Pharmacia & Upjohn, Inc.: Rogaine Hair Regrowth Treatment. The Circle K Corporation. 3M Telecom Systems Division: Fibrlok (TM) Splice. Macon Museum of Art.
10. Comprehensive Marketing Programs. Nintendo-The Launch of Game Boy Color. Show Circuit Frozen Dog Dinner. Unilever Canada: Becel Margarine. Frito-Lay, Inc.: SunChips (TM) Multigrain Snacks. CIMA Mountaineering, Inc. Blair Water Purifiers India.
Appendix: Preparing a Written Case Analysis. 