Part 1 Service firm concepts: what is a professional service firm?; how do they work? Part 2 Levers of profitability: what can you do to maximize profits? Part 3 Puttin people first: how to get the best from the firm;s key assets; its people. Part 4 Running the business: the secret of profitable growth. Part 5 Strategy: where to take the firm, and how to operate it, in the future.