The Dream Society by Rolf Jensen
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The Dream Society
The Dream Society
Summary
In today's information society, we prize those who can skilfully manipulate date; in tomorrow's Dream Society, we will reward those who can finesse language and stir the emotions. This book shows today's cutting-edge companies, highlighting the move from the old logic to the Dream Society future.
The Dream Society Summary
About Rolf Jensen
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Table of Contents
Introduction. Chapter 1: A Few Words About Futurism and How We Will Get to the Dream Society. Chapter 2: The Market for Stories and Storytellers. Chapter 3: From Hard Work to Hard Fun - From Company toTribe. Chapter 4: The Loving Family, Inc. - And the New Leisure Time. Chapter 5: Universal Stories for Global Business. Notes. Index.
Additional information
GOR002228021
9780070329676
0070329672
The Dream Society by Rolf Jensen
Used - Very Good
Hardback
McGraw-Hill Education - Europe
19990516
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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