Every executive acknowledges the importance of having a business strategy, but when it comes to creating and implementing a strategy for their organization, the how and what of strategic planning becomes elusive. In their manuscript, Optimizing Strategy for Results, authors Price, Waema, and Baiya give leaders the tools, processes, and step-by-step instructions to- * Establish a proven framework for creating a strategy that can be dynamic and responsive; * Address the importance of creating a culture aligned to create and execute on this strategy; and * Align the diversities of people's talent, skills, and passions as a key component of leveraging their strengths throughout the strategy continuum. Strategy is a process, not an event. When it is done well, strategy includes great preparation over time, vigorous debate about what should and should not be a part of the strategy commitment, meticulous planning, ongoing focus, regular review, meaningful evaluation, and learning. Optimizing Strategy for Results will teach readers how to prepare for, create, and optimize strategy in order to achieve results