Winning Elections: Political Campaign Management, Strategy, and Tactics by Ronald A. Faucheux
This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading professionals in the industry, together with thousands of vote-winning, money-saving, time-conserving tips. Chapters include new articles and knowledge gleaned from the most recent elections. Covering small-budget local and district races to big-budget statewide and national campaigns.