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Business Essentials Ronald J. Ebert

Business Essentials By Ronald J. Ebert

Business Essentials by Ronald J. Ebert


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Summary

Appropriate for Introduction to Business, this work provides the "essentials" of business. It also includes examples and references that help the student better apply his knowledge to real companies. Each chapter contains tables, photographs, and figures chosen to illustrate visually, the points and messages of the chapter.

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Business Essentials Summary

Business Essentials by Ronald J. Ebert

Appropriate for Introduction to Business. The revision of Essentials continues building on the key ideas of price and length. Instructors will now have time to cover all the necessary topics and also use the various support materials. The new, briefer second edition continues to provide the "essentials" of business, but also includes more updated, current examples and references that help the student better apply his knowledge to real companies. Each chapter contains tables, photographs, and figures carefully chosen to illustrate, in a visually appealing way, the points and messages of the chapter. Important topics such as those presented in the following examples reinforce the "essentials" approach. Chapters 1 and 2 present business concepts to students and in Chapters 3, 4, & 5 the legal, ethical and global issues are introduced. Chapter 6, 7 & 8 explore the management side and Chapters 9 & 10 further discuss developing the human resource skills necessary to good employee relations. Chapter12 expertly covers accounting and information systems. Chapters 13, 14 & 15 combine the marketing aspects of producing goods and services. Chapters 16 & 17 focus on the financial aspects of the banking, security, and investment community.

Table of Contents

I. INTRODUCING THE WORLD OF BUSINESS.

1. Understanding the U.S. Business System.
2. Conducting Business in the United States.

II. UNDERSTANDING THE CONTEMPORARY BUSINESS ENVIRONMENT.

3. Understanding the Legal Context of Business.
4. Conducting Business Ethically and Responsibly.
5. Understanding the Global Context of Business.

III. THE BUSINESS OF MANAGING.

6. Managing the Business Enterprise.
7. Organizing the Business Enterprise.
8. Understanding Entrepreneurship and the Small Business.

IV. UNDERSTANDING PEOPLE IN ORGANIZATIONS.

9. Motivating, Satisfying, and Leading Employees.
10. Managing Human Resources and Labor Relations.

V. MANAGING OPERATIONS AND INFORMATION.

11. Managing Production and Improving Quality.
12. Understanding Accounting and Information Systems.

VI. UNDERSTANDING PRINCIPLES OF MARKETING.

13. Understanding Marketing Processes and Consumer Behavior.
14. Developing, Pricing, and Promoting Products.
15. Distributing Products.

VII. UNDERSTANDING FINANCIAL ISSUES.

16. Understanding Money and Banking.
17. Understanding Securities and Investments.
Appendix I. Financial and Risk Management.
Appendix II. Business Careers and the Job Search.

Additional information

CIN0137517106G
9780137517107
0137517106
Business Essentials by Ronald J. Ebert
Used - Good
Hardback
Pearson Education (US)
1997-08-06
560
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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