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Rosie Siemer is a research and strategy partner to museums and conservation organizations worldwide. As a recognized expert in audience engagement, she is frequently invited to facilitate workshops and speak on the topics of design thinking, choice architecture, and the future of membership. Rosie co-authored a comprehensive resource guide for cultural membership professionals, Membership Marketing in the Digital Age, and is a contributor at The Membership Management Report and npENGAGE, a resource for nonprofits. She has consulted internationally for leading organizations including the Louvre Abu Dhabi, Museum of Science Boston, Saint Louis Art Museum, History Colorado, Desert Botanical Garden, Space Center Houston, the Commonwealth Club of California, Mt. Cuba Center, and the Murphy Arts District.

Table of Contents Dedication List of Figures and Tables Foreword Preface Acknowledgements Part One Chapter One: New Realities Chapter Two: Microtrends and Major Shifts Chapter Three: The Writing on the Wall Chapter Four: Silos, Sacred Cows, and Spaghetti Sauce Part Two Chapter Five: Making the Future Chapter Six: Everything Matters Chapter Seven: Members, Motives, and Mixed Messages Chapter Eight: The Perfect Mix Part Three Chapter Nine: Asking the Right Questions Chapter Ten: Empathy, Emotion, and Experiences Chapter Eleven: A Framework for Innovation Chapter Twelve: Innovation as a Core Competency Index About the Author