Preface. I. EVOLVING NETWORKS.
1. The Networks Come Alive: What the Changing Flow of Information and Ideas Means for Business. How Connectivity Shrinks Our World. Micromessages Make Communication Fluid. The Making of the Global Brain. The Sexual Life of Ideas. Collaborative Filtering Saves Humanity! We, the Media. The Limits of the Networks. Shock! Horror! Globalization! Vital Connections: Chapter 1.
2. Emerging Technologies: How Standards and Integration Are Driving Business Strategy. The Language of the Networks: XML and Web Services. This Standard Is Built on XML. The Promise of Web Services. Peer-to-Peer Pressure. The Interfaces that Merge People and Technology. Networks Bringing People Together. Standards and Network Strategy. The Essentials of Standards and Network Strategy. Vital Connections: Chapter 2.
II. EVOLVING ORGANIZATIONS.
3. The New Organization: Leadership Across Blurring Boundaries. The Boundaries Are Blurring. Creating the New Organization. Boldly Showing the Way Forward. Leadership in a Collaborative World. Implementing Information Standards. Creating Collaborative Processes. From Linear Chains to Living Networks. Embracing the Networks. Vital Connections: Chapter 3.
4. Relationship Rules: Building Trust and Attention in the Tangled web. Developing Trust in the Living Networks. Trust in a Transparent World. Accelerating Trust Development. The Power of Aligning Technology. Sticky Relationships in the Attention Economy. Precision Personalization. Integrating Human and Digital Relationships. Vital Connections: Chapter 4.
5. Distributed Innovation: Intellectual Property in a Collaborative World. The Brave New World of Intellectual Property. The Copyright Battlefield. Patents Run Amok. Innovation and Collaboration in the Networks. The Different Modes of Innovation. How the Networks Change Innovation. The Open Source Generation. How and Why Open Source Works. Commercial Open Source Software. Applying Open Source Lessons to Other Fields. Implementing Distributed Innovation and Shared Value. How Hollywood Does It. Vital Connections: Chapter 5.
6. Network Presence: Harnessing the Flow of Marketing, Customer Feedback, and Knowledge. Marketing in the Networks. Building Customer Feedback Loops. The Flow of Work and Knowledge. Vital Connections: Chapter 6.
III. EVOLVING STRATEGY.
7. The Flow Economy: Opportunities and Risks in the New Convergence. The Convergence of Convergence. Device Convergence. Communications Convergence. Industry Convergence. The New Convergence. The Six Elements of the Flow Economy. The Power of Standards. Relationships Rule. Connecting the World. Our Interfaces to the Networks. The Magic of Content. The Services That Surround Us. Strategic Positioning in the Flow Economy. Creating Participative Strategy. Vital Connections: Chapter 7.
8. Next Generation Content Distribution: Creating Value When Digital Products Flow Freely. Rights, Rules, and Balance. The Yin and Yang of Content Marketing. The Evolving Landscape of Content Distribution. Applying the Flow Economy Framework. Vital Connections: Chapter 8.
9. The Flow of Services: Reframing Digital and Professional Services. Services Go Online. Outsourcing Business Processes. The New Modular World of Business. Web Services and the Flow Economy. The Evolution of Professional Services. The New Professional Services Strategy. The Rise of Professional Networks. Success Factors for Professional Networks Vital Connections: Chapter 9.
10. Liberating Individuals: Network Strategy for Free Agents. Positioning in the Networks. Intellectual Property Strategy for Free Agents. Vital Connections: Chapter 10.
IV. FUTURE NETWORKS.
11. Future Networks: The Evolution of Business. Connected to the Future.
Endnotes. Index.
