Encouraging the reader to take stock and reflect on what is really wanted, this book also acknowledges that what people want is often the creation of professional manipulators - the advertisers and companies who convince people that certain products are needed, or that one must look a certain way. By understanding the mechanics of these outside influences readers are better equipped to resist them and live lives which are bona fide and fulfilling. Once real goals are known, "directive thinking" can be practiced - one step on from positive thinking - and start putting ideas into action.