1. Shifting narratives and the emergence of political economy, 1.1 Shifting narratives, 1.2 Perspective and aim, 1.3 The ascent of the positive-sum narration, 1.4 Outline of the study; 2 The rise of greed in early economic thought: from deadly sin to social benefit, 2.1 Introduction, 2.2 The first stage: the self-sufficient community, 2.3 The second stage: the mercantile state, 2.4 The third stage in greeds rise to serviceability; 2.5 Conclusion; 3 The Mandevillean triangle, 3.1 The powerful mix of pride and greed, 3.2 The debate in perspective, 3.3 Mandeville, the basic model and its challenges, 3.4 Hume: sociability and the socialisation of vanity and greed, 3.5 Rousseau: public identities, private unhappiness 3.6 Mirror images of commercial society; 4 Adam Smiths struggle with Rousseaus critique of commercial society, 4.1 Balancing out favourably? 4.2 Smiths general frame of thought, 4.3 Adam Smiths first response in the Theory of Moral Sentiments and the Early Draft of the Wealth of Nations, 4.4 Strengthening the argument: the second edition of The Theory of Moral Sentiments and the Wealth of Nations, 4.5 The two roads of the sixth edition of the Theory of Moral Sentiments, 4.6 Growing doubts; 5 Self-interest after Smith: from passion to behavioural assumption, 5.1 Turn of the tide, 5.2 A new frame of reference unfolding, 5.3 Malthuss third way, 5.4 Ricardian economics, Benthams utilitarianism and the Philosophical Radicals 5.5 Christian theology, the Oriel Noetics and methodology of political economy 5.6 The concept of self-interest: from passion to behavioural assumption 5.7 The cutting edge of romanticism 5.8 Conclusion; 6 The wheels of greed, and the war amongst the greedy, 6.1 Robert Owen, 6.2 Thompsons inquiry to reconcile security with equality, 6.3 Friedrich Engels, 6.4 Marxs analysis of the war amongst the greedy, 6.5 Opposite narratives 7 The neoclassical turn and the fading-out of greed and pride, 7.1 Political economy in disarray, 7.2 The neoclassical turn and the redefinition of self-interest, 7.3 The fading-out of greed and pride in economics, 7.4 Veblens pecuniary culture and invidious distinction, 7.5 Shading into sociology; 8 It was the epoch of belief, it was the epoch of incredulity, 8.1 Ousting greed and pride, 8.2 Belief in the positive-sum narrative