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The Challenge of Effective Speaking in a Digital Age Rudolph Verderber (University of Cincinnati)

The Challenge of Effective Speaking in a Digital Age By Rudolph Verderber (University of Cincinnati)

The Challenge of Effective Speaking in a Digital Age by Rudolph Verderber (University of Cincinnati)

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Summary

Builds on its strong tradition of skills-based public speaking instruction with its six Speech Planning Action Steps, which resourcefully guide students through speech creation, with integration of multimodal public speaking and technology and social media in delivery and in face-to-face and virtual environments.

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The Challenge of Effective Speaking in a Digital Age Summary

The Challenge of Effective Speaking in a Digital Age by Rudolph Verderber (University of Cincinnati)

All the skills you need to know to become a confident speaker and conquer speaking anxiety are thoroughly covered in THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, 16E. A pioneer in the field, this best seller guides you through six key Speech Planning Action Steps: topic selection, audience analysis and adaptation, effective research (including appropriate use of Internet resources), organization (with an emphasis on outlining), presentational aids (and how to avoid succumbing to death by PowerPoint), and language and delivery. The new edition also includes many online tools, such as videos of student speeches accompanied by Interactive Video Activities that help develop and strengthen public speaking skills. Grounded in the latest research, this new edition is an exceptional resource for creating and delivering speeches.

About Rudolph Verderber (University of Cincinnati)

Rudolph F. Verderber is a Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year -- as well as one of the all-time bestselling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories and skills to introductory level students. His Cengage texts -- COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK -- have a reputation for being student favorites due to their accessible presentation of theory and skills. Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an MA in Speech Communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of COMMUNICATE! THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, COMM, and SPEAK all with Cengage Learning, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press. Deanna D. Sellnow, Ph.D., is a Professor of Strategic Communication and Assistant Director in the Nicholson School of Communication at the University of Central Florida, where she also is chair of the Department of Communication and conducts faculty development workshops on instructional communication pedagogy. Her research focuses on the rhetoric of popular culture, particularly music as communication, and instructional communication as it occurs in conventional and nonconventional classrooms, as well as in risk and crisis contexts. Published in regional, national and international journals, Dr. Sellnow is editor of the JOURNAL OF COMMUNICATION and co-author of COMMUNICATE!, COMM, SPEAK and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage.

Table of Contents

Part I: OVERVIEW. 1. Foundations of Public Speaking. 2. Your First Speech. 3. Listening. Part II: SPEECH PLANNING ACTION STEPS. 4. Speech Topic and Goal. 5. Adapting to Audiences. 6. Gathering and Evaluating Information. 7. Organizing and Outlining. 8. Introductions and Conclusions. 9. Presentational Aids. 10. Language and Oral Style. 11. Delivery. Part III: Public Speech Presentation Variations. 12. Informative Speeches. 13. Persuasive Messages. 14. Persuasive Speeches. 15. Ceremonial Speeches. 16. Group Presentations.

Additional information

CIN1285094840G
9781285094847
1285094840
The Challenge of Effective Speaking in a Digital Age by Rudolph Verderber (University of Cincinnati)
Rudolph Verderber (University of Cincinnati)
Used - Good
Paperback
Cengage Learning, Inc
20140101
400
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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