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Strategic Corporate Social Responsibility in Malaysia Rusnah Muhamad

Strategic Corporate Social Responsibility in Malaysia By Rusnah Muhamad

Strategic Corporate Social Responsibility in Malaysia by Rusnah Muhamad


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Summary

This book provides insight into the theoretical foundation, beliefs, and expectations of the multiple stakeholders; the governance of CSR commitment; and corporations' strategies associated with the design, development, implementation and communication strategies for CSR through the case study on Malaysia.

Strategic Corporate Social Responsibility in Malaysia Summary

Strategic Corporate Social Responsibility in Malaysia by Rusnah Muhamad

To fully comprehend corporate social responsibility (CSR), corporations must understand the many-sided nature of CSR. This book provides insight into the theoretical foundation, beliefs, and expectations of the multiple stakeholders; the governance of CSR commitment; and corporations' strategies associated with the design, development, implementation and communication strategies for CSR through the case study on Malaysia. The book also explains why corporations should pursue a dual economic and social function and why it being critical to an organisation's success. It also describes the CSR trends and influences such as sustainability and globalisation on the future of CSR.

About Rusnah Muhamad

Rusnah Muhamad is Associate Professor of Accounting at the University of Malaya. Her research interests among others are Islamic banking and finance, financial reporting from an Islamic perspective, corporate social responsibility (CSR), Islamic tourism and Islamic business ethics.

Noor Akma Mohd Salleh is Associate Professor of Information Systems at the Faculty of Business and Accountancy, the University of Malaya. Her primary research activities involve the area of adoption behaviour of innovative information systems (e.g., accounting and business information systems) by organisations, and also the area of information management and it effect on organisations.

Table of Contents

1. The evolution of corporate social responsibility2. Corporate social responsibility engagement by companies: theory, concept, model, and impact3. Corporate social responsibility for whom?
4. The role of corporate governance and corporate social responsibility in socio-economic development
5. Corporate social responsibility in Malaysia
6. Social media and corporate social responsibility communication strategies
7. Corporate social responsibilities and learning capabilities: are they relevant?
8. Corporate social responsibility practices in Islamic banks
9. Corporate social responsibility balanced scorecard and the business performance of SMEs
10. Corporate social responsibility - fast forward

Index

Additional information

NPB9780367174989
9780367174989
0367174987
Strategic Corporate Social Responsibility in Malaysia by Rusnah Muhamad
New
Hardback
Taylor & Francis Ltd
2019-01-17
168
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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