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Formula One Russell Hotten

Formula One By Russell Hotten

Formula One by Russell Hotten


$10.00
Condition - Very Good
Only 2 left

Summary

Formula One motor racing is today the richest and most powerful sport in the world. In this book, Russell Hotten examines for the first time the business and finance of Formula One including the sport's movers and shakers, its multi-millionaire drivers, and the team owners, sponsors and media.

Formula One Summary

Formula One: The Business of Winning by Russell Hotten

Formula One motor racing is today the richest and most powerful sport in the world. Combining glamour, engineering excellence, advanced technology, danger and speed, it ranks alongside the Olympic Games and soccer's World Cup as one of the world's greatest sporting events. In this book, Russell Hotten examines for the first time the business and finance of Formula One including the sport's movers and shakers, its multi-millionaire drivers, and the team owners, sponsors and media.

Table of Contents

Milestones: birth of a business, the British are coming; the professionals: the ringmaster, Max's new deal, Formual One goes public; Italian style: Ferrari - Fr's elder statesman, Benetton - Fr's upstarts; racing entrepreneurs: McLaren - big ambitions, Willians - pure racer, Stewart - building a winner; Oiling the wheels - the cost of competing, the art of sponsorship, addicted to tobacco; formula for TV - the power of television, the future is digital; motors and racing: racing improves the breed, made in Britain; fast money - the drivers; conclusions - where now? and finally.

Additional information

GOR003213536
9780752830872
0752830872
Formula One: The Business of Winning by Russell Hotten
Used - Very Good
Paperback
Orion Publishing Co
1999-11-20
311
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Formula One