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Breaking Through S. Vandermerwe

Breaking Through By S. Vandermerwe

Breaking Through by S. Vandermerwe

Reviews:
$10.00
Condition - Very Good
Only 3 left
Very Good

Summary

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes.

Breaking Through Summary

Breaking Through: Implementing Customer Focus in Enterprises by S. Vandermerwe

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.

Breaking Through Reviews

'Brings together work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new, dynamic, model that helps implement greater customer focus within enterprises. Essentail reading for anyone concerned with these issues.' - Long Range Planning

'This is an interesting and well-written book that challenges many conventions.' - Professional Manager

About S. Vandermerwe

SANDRA VANDERMERWE is Professor of International Marketing and Services at Imperial College Management School, London. She is a prolific and bestselling author whose work is based on ongoing, application driven research and collaboration with leading thinkers and practitioners. She works with several leading companies, has published in numerous academic journals and is on the editorial board of several international journals. Her bestselling books include, From Tin Soldiers to Russian Dolls: Creating Added Value Through Services (Butterworth Heinemann, 1993), The 11th Commandment: transforming to 'Own' Customers (John Wiley, 1996) and Customer Capitalism: Getting Increasing Returns in New 'Market Spaces' (Nicholas Brearley, 1999).

Table of Contents

Introduction The Model The Awakening Create Discomfort Lay the Foundation The Discovery Articulate the Space Uncover the Opportunities The Story Build a Compelling Case Work the Numbers The Engagement Model the Concept Get the Take-Up The Monetization Gather Momentum Absorb the Learning

Additional information

GOR002876380
9781403935038
1403935033
Breaking Through: Implementing Customer Focus in Enterprises by S. Vandermerwe
S. Vandermerwe
Used - Very Good
Hardback
Palgrave USA
20040604
209
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Breaking Through