Marketing: Concepts and Strategies by Sally Dibb
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Marketing
Summary
Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student.
Marketing Summary
Additional information
GOR001302822
9780395962442
0395962447
Marketing: Concepts and Strategies by Sally Dibb
Used - Very Good
Paperback
Houghton Mifflin
2000-07-04
896
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us