From time to time we all make the mistake of believing ideas should sell themselves. Not so. As a matter of fact, the better and bolder the idea, the more it needs selling. In this book are thoughts, tips and techniques to help you sell your good ideas to decision makers. Some selling tips come from designers, writers, architects and others in creative roles. And still more techniques come from professional sales gurus and fulltime sales people. Information is presented in bite-size chunks, making it easy to read, embrace and review.