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Thinking About Answers Seymour Sudman

Thinking About Answers By Seymour Sudman

Thinking About Answers by Seymour Sudman


Summary

In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.

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Thinking About Answers Summary

Thinking About Answers: The Application of Cognitive Processes to Survey Methodology by Seymour Sudman

In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.

About Seymour Sudman

SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books including Asking Questions (Jossey-Bass, 1982) which he wrote with Norman M. Bradburn.

NORMAN M. BRADBURN is senior vice president for National Opinion Research. He is the Tiffany and Margaret Blake Distinguished Service professor in the department of psychology and the Harris Graduate School of Public Policy Studies at the University of Chicago.

NORBERT SCHWARZ is professor of psychology at the University of Michigan, Ann Arbor, and a research scientist at the survey research center of Michigan's Institute for Social Research. With Seymour Sudman he wrote Context Effects in Social and Psychological Research (1992), Autobiographical Memory and the Validity of Retrospective Reports (1994).

Table of Contents

1. Introduction.

2. Methods for Determining Cognitive Processes and Questionnaire Problems.

3. Answering a Survey Question: Cognitive and Communicative Processes.

4. Psychological Sources of Context Effects in Survey Measurement.

5. The Direction of Context Effects: What Determines Assimilation or Contrast in Attitude Measurement.

6. Order Effects Within a Question: Presenting Categorical Response Alternatives.

7. Autobiographical Memory.

8. Event Dating.

9. Counting and Estimation.

10. Proxy Reporting.

11. Implications for Questionnaire Design and the Conceptualization of the Survey Interview.

Additional information

CIN1118016092VG
9781118016091
1118016092
Thinking About Answers: The Application of Cognitive Processes to Survey Methodology by Seymour Sudman
Used - Very Good
Paperback
John Wiley & Sons Inc
2010-10-12
322
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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