Kabbalah and the Art of Being: The Smithsonian Lectures by Shimon Shokek
Kabbalah is topical - many famous people have been in the news recently for taking it up, e.g. Madonna
Will be used on religious studies courses, especially those with options in Judaism and mysticism
Kabbalah, understood properly, is a complex system. Shokek explains the central themes in a clear and accessible way
Lots of non-academic potential for the general Jewish interest/spirituality market. Goes further than the mass of low-brow Kabbalah stuff available, but remains clear and easy to read