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Media/Impact Shirley Biagi (California State University, Sacramento)

Media/Impact By Shirley Biagi (California State University, Sacramento)

Media/Impact by Shirley Biagi (California State University, Sacramento)

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Media/Impact Summary

Media/Impact: An Introduction to Mass Media by Shirley Biagi (California State University, Sacramento)

MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, Ninth Edition, is designed to be the core text for the introductory mass media course--often titled Introduction to Mass Communication, Mass Media Survey, or Media in Society. Students often take this course as the initial introductory course in a College of Communication, School of Journalism, or Department of Radio-TV-Film, or Mass Communication. Students may take it as a required course for the communication major or as a general education elective.

Media/Impact Reviews

"I found Biagi's MEDIA/IMPACT to be an exceptionally current and well organized text for my Media and Society course. The chapters flow well, with plenty of opportunities for students to self-direct their path through the material. In some ways, the book resembles a web experience for students, yet still printed two-dimensionally on paper. Well done. I'm strongly considering changing to this text for my class."
"Excellent book, very well written and easily accessible to the college freshman. I really like the chapter review section at the end of each chapter. It's an excellent tool for students to quickly review for chapter quizzes."
"Shirley Biagi has done an extraordinary job in a limited number of pages for a course that is overwhelming in its breadth. I have great respect for her research and for her teaching. It is her ability as a teacher that makes her a natural writer of textbooks."
"Generally, I am pleased with the text, which has been my text of choice for more than a decade because it engages my students in a comprehensive and intriguing exploration of the media landscape and all of its economic, legal, ethical, political, and social complexities."

About Shirley Biagi (California State University, Sacramento)

Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.

Additional information

CIN0495571466G
9780495571469
0495571466
Media/Impact: An Introduction to Mass Media by Shirley Biagi (California State University, Sacramento)
Shirley Biagi (California State University, Sacramento)
Media/Impact: An Introduction to Mass Media
Used - Good
Paperback
Cengage Learning, Inc
2009-03-06
418
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Media/Impact