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European Business Simon Mercado

European Business By Simon Mercado

European Business by Simon Mercado


$11.69
Condition - Very Good
Only 3 left

Summary

As the 20th century draws to a close, Europe is moving ever closer toward integration. As this happens the businees environment changes. This book examines how the future of the European Union will affect organizations in member states.

European Business Summary

European Business by Simon Mercado

Course names: European Business. Degrees: BABS; European BABS; Politics; Economics. The module is usually an elective except on specialised European Business degrees. Also used commonly as secondary reading. This text examines the question of how the future of the European Union will affect organisations operating in member states. The business environment in Europe continues to change as the moves toward integration gathers pace. It is inevitable that this new environment will present new challenges to key players and businesses operating in Europe. This text therefore provides a comprehensive and general overview of the key topics for students who need to understand the complexities of the EU. In addition to addressing the present and likely future issues, each chapter contains discussion questions, a case study and questions on the case to test the students' understanding of the topics covered.

Table of Contents

Preface Acknowledgements 1. Introduction: Business and Economy in The 'New' Europe PART I. THE NEW EUROPEAN BUSINESS ENVIRONMENT. 2. Understanding the European Union 3. The Internal Market 4. The Euro a Currency for Europe 5. Competition, Aid and Industry: EU Policy Action 6. The European Workforce: Change and Regulation 7. The Transition Economies: Central and Eastern Europe (CEE) PART II. THE STRATEGY AND STRUCTURE OF EUROPEAN BUSINESS. 8. Strategy and The Single European Market 9. Marketing in the 'New' Europe 10. Managing Cultural Diversity 11. The Greening of European Business: Environmental Policies and Management 12. European Business: Competing in the Global Marketplace Index

Additional information

GOR001389350
9780273646006
0273646001
European Business by Simon Mercado
Used - Very Good
Paperback
Pearson Education Limited
20001201
608
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - European Business