The New Maximarketing by Stan Rapp
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The New Maximarketing
Summary
This guide is intended to be of use to marketers and advertisers in manufacturing, service firms, retail and direct marketing. It demonstrates how to: examine and maximize every step in the marketing process; reach customers directly; and seize competitive advantage.
The New Maximarketing Summary
About Stan Rapp
Stan Rapp (Ridgefield, CT) is chairman an CEO of McCann Relationship Marketing, Worldwide, (MRM, Worldwide) a global consulting firm with offices in 30 countries.
Table of Contents
Problems and challenges in today's marketplace; the essence of the maximarketing solution; maximized media - the new embarrassment of riches; maximized accountability - proving that it works; maximized awareness advertising - appealing to the whole brain; maximized activation - better sales promotion and more inquiry advertising; maximized synergy - double-duty advertising; maximized distribution through multiple channels; what happens next?
Additional information
GOR002369926
9780070520332
007052033X
The New Maximarketing by Stan Rapp
Used - Very Good
Hardback
McGraw-Hill Education - Europe
1995-12-22
330
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us