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Presenting Data Effectively Stephanie D. H. Evergreen

Presenting Data Effectively By Stephanie D. H. Evergreen

Presenting Data Effectively by Stephanie D. H. Evergreen

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Summary

This book focuses on the best possible communication strategies for anyone working with data. From students developing a research poster to faculty presenting data findings at a conference, it provides the guiding principles of presenting data in evidence-based ways so that audiences are more engaged and researchers are better understood.

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Presenting Data Effectively Summary

Presenting Data Effectively: Communicating Your Findings for Maximum Impact by Stephanie D. H. Evergreen

Now in striking full colour, the Second Edition shows readers how to make the research results presented in reports, slideshows, dashboards, posters, and data visualizations more interesting, engaging, and impactful. The book guides students, researchers, evaluators, entrepreneurs, and non-profit workers-anyone reporting data to an outside audience-through design choices in four primary areas: graphics, text, colour, and arrangement. The Second Edition features an improved layout with larger screenshots, a review of the recent literature on data visualization, and input from a panel of graphic design experts.

NEW TO THIS EDITION:

  • A new checklist provides guidelines to help readers develop their skills in visualizing data.
  • Revised content on text addresses font sizes, how to handle text in graphs, and which fonts to use and not use.
  • A rewritten chapter on color now incorporates guidance for complying with the Americans with Disabilities Act.
  • A chapter on arrangement now addresses how to construct reporting that aligns with a mobile reading culture.

KEY FEATURES:

  • An easy-to-follow format and straightforward content make it easy for readers to understand the strategies covered in the book.
  • A focus on what works for memory and comprehension gives readers a way to show how meaningful their data really are.
  • Cutting-edge examples and applications from several social sector fields bring concepts to life.
  • Guidance based on Microsoft Office products makes it easy to implement the suggestions and examples without purchasing new programs or learning new applications.
  • Before and after illustrations of reporting techniques with diagnostic step-by-step instructions for replication give readers hands-on experience.
  • Examples of good communication in various reporting mechanisms, such as posters, PowerPoint and online presentations, and reports, introduce readers to best practices material.

Ancillaries

Access helpful tools and resources all in one place (http://study.sagepub.com/evergreen2e), including:

  • A research & evaluation report layout checklist
  • A data visualization checklist
  • Templates of style sheets
  • A PowerPoint template on the rule of thirds
  • A slide deck planning sheet

Presenting Data Effectively Reviews

The book is aimed at all those involved in the presentation of information. For graphic designers, however, this book probably offers little new. Presenting Data Effectively is easy to read, as it is very well structured and prepared. The second edition is richly illustrated with 201 colour illustrations. It is practice-oriented and offers scientifically proven arguments for the recommendations. Numerous learning suggestions, tools, tips and further references to further sources for more information round off the book.


-- Anja Kaup

About Stephanie D. H. Evergreen

Dr. Stephanie D. H. Evergreen is a sought-after speaker, designer, and researcher. She is best known for bringing a research-based approach to helping others better communicate their work through more effective graphs, slides, and reports. She holds a PhD from Western Michigan University in interdisciplinary research, which included a dissertation on the extent of graphic design use in written data reporting. Dr. Evergreen has trained audiences worldwide through keynote presentations and workshops for clients, such as Verizon, Head Start, American Institutes for Research, Brookings Institute, the Ad Council, Boys and Girls Club of America, and the United Nations. She led the first known attempt to revamp the quality of presentations for an entire association: the Potent Presentations Initiative for the American Evaluation Association (AEA). She is the 2015 recipient of the AEA's Marcia Guttentag Promising New Evaluator Award, which recognizes early notable and substantial accomplishments in the field. Dr. Evergreen is coeditor and coauthor of two issues of New Directions for Evaluation on data visualization. She writes a popular blog on data presentation at StephanieEvergreen.com. Her book, Presenting Data Effectively: Communicating Your Findings for Maximum Impact, was published by Sage in Fall 2013 and was listed as number one in Social Science Research on Amazon in the United States and United Kingdom for several weeks.

Table of Contents

About the Author Acknowledgments Preface to the Second Edition 1 The Justification for Presenting Data Effectively Learning Objectives What Does Effective Data Presentation Look Like? What Makes Data Presentation Effective? What Do I Need to Develop Effective Data Presentation? How Do I Navigate This Book? What Is the Bottom Line? Key Points to Remember How Can I Extend This? Where Can I Go for More Information? 2 Graphics Learning Objectives Guiding Ideas How Do I Use Images in Effective Ways? How Do I Efficiently Locate High-Quality Images? Where Should Graphs Go? How Do I Apply These Ideas to Graphs? What Is the Bottom Line? Key Points to Remember How Can I Extend This? Where Can I Go for More Information? 3 Text Learning Objectives Guiding Ideas What Is Type? How Do I Tell These Typefaces Apart? What Works for Paper and What Works for Screen? Did You Just Say I Can't Use Calibri? How Can I Protect Font Choices? How Do Fonts Actually Communicate? What Font Size Should I Use? How Should Lines Be Spaced? How Does Typeface Help Organize Data Presentation? How Do I Apply These Ideas to Graphs? What Is the Bottom Line? Key Points to Remember How Can I Extend This? Where Can I Go for More Information? 4 Color Learning Objectives Guiding Ideas Why Is Color Important to Memory? What Colors Should I Choose? What Should I Watch Out For? How Do I Apply Emphasis Colors? How Do I Apply These Ideas to Graphs? What Is the Bottom Line? Key Points to Remember How Can I Extend This? Where Can I Go for More Information? 5 Arrangement Learning Objectives Guiding Ideas Where Do the Bits and Pieces Go? What Is White Space and How Do I Use It? How Should I Justify Text? How Can I Align Using Typical Software? When Is It Okay to Break the Rules? How Do I Arrange the Sections of the Whole Report? How Do I Apply These Ideas to Graphs? What Is the Bottom Line? Key Points to Remember How Can I Extend This? Where Can I Go for More Information? 6 Making It Easy Learning Objectives Criticism: Trying to Look Slick Criticism: Design Is Expensive Key Points to Remember How Can I Extend This? Where Can I Go for More Information? Appendix A Report Layout Checklist Appendix B Data Visualization Checklist Index

Additional information

CIN1506353126G
9781506353128
1506353126
Presenting Data Effectively: Communicating Your Findings for Maximum Impact by Stephanie D. H. Evergreen
Stephanie D. H. Evergreen
Used - Good
Paperback
SAGE Publications Inc
2017-07-27
280
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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