Stephen McDaniel works at Yahoo! in Sunnyvale, CA, and is the Senior Manager of User Empowerment-Business Intelligence and Analytics. He is a strategic advisor and mentor for the business units in Yahoo! Search Marketing, helping business users to harness the potential of their data assets for planning and decision-making. As a member of Strategic Data Systems, he works closely with the data warehousing, business intelligence, and analytic teams on behalf of the business units to provide user-centric vision and guidance to their efforts. You can reach him at www.stephenmcdaniel.us. Previously, Stephen was the senior manager in charge of the SAS Enterprise Guide and the SAS Add-In for Microsoft Office development teams at SAS. Stephen has been a SAS user for more than 17 years and has experience at over 50 companies as a statistician, statistical programmer, product manager, and manager of data warehousing and business intelligence. Chris Hemedinger is a senior software manager in the Business Intelligence Clients division at SAS. Chris began his career at SAS in 1993 as a technical writer, creating such hits as SAS Companion for the OS/2 Environment (remember OS/2?) and SAS Companion for the Microsoft Windows Environment. In 1997, he became involved in a prototype project to make SAS easier to use for non-programmers, and that project evolved into the hugely popular SAS Enterprise Guide, a product that Chris has worked with ever since.
