Are you new to Neuro Linguistic Programming? Do you want a better understanding of what makes you and others tick? Are you seeking clearer goals, more effective communication and better relationships? NLP gives you straightforward access to understanding Neuro Linguistic Programming - the study of subjective experience - and helps you to put the ideas and techniques into practice in your personal and professional life, both in your behaviour and in your important relationships. Exercises, activities, case studies, anecdotes and quizzes are used to bring each area to life. Business-related applications will be evident throughout, and the book is relevant for anyone seeking a solid grounding in NLP and will cover NLP Practitioner level training and beyond.