Name: POD- HEALTH CARE MARKET STRATEGY 3E: FR PLAN TO ACTION By Steven G. Hillestad
SKU: 9780763747992
Price: 8.86 USD
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POD- HEALTH CARE MARKET STRATEGY 3E: FR PLAN TO ACTION Summary

POD- HEALTH CARE MARKET STRATEGY 3E: FR PLAN TO ACTION: FR PLAN TO ACTION by Steven G. Hillestad

Health Care Market Strategy: From Planning to Action, Third Edition, a standard reference for over ten years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics.

About Steven G. Hillestad

Steven G. Hillestadtrained at the University of Wisconsin (Madison) in both business and public administration. He led marketing efforts at the Fairview System in Minneapolis in the late 1970s, when the first edition of Health Care Market Strategy was published. Until 1998 he led marketing, strategy, acquisitions, and business-development efforts at Abbott Northwestern Hospital, LifeSpan, and Allina Health System, all located in Minneapolis. He has been active in professional organizations and has published frequently. He teaches part-time at the University of Minnesota, co-owns an upscale lodge on the shores of Lake Superior, and provides consultation to organizations involved in health care delivery. Currently, he is working with not-for-profit boards to help them improve performance so that they can achieve their vision. He resides in Minneapolis and Beaver Bay, Minnesota. Dr. Berkowitz has consulted frequently on marketing and marketing research for a wide range of health care organizations. A frequent speaker for medical staff meetings and retreats, Dr. Berkowitz also serves as a core faculty member for the American College of Physician Executives. Dr. Berkowitz also has been a frequent speaker at meetings of the Medical Group Management Association, the American Hospital Association, and the Association of Community Cancer Centers among others. Dr. Berkowitz has taught in the Executive Management Programs of the University of Minnesota, Health Systems Management Center at Case Western Reserve University, Carnegie Mellon University and for the University of Connecticut. Professor Berkowitz has published extensively in both marketing and health care. He is an author of six books; Essentials of Health Care Marketing (Jones and Bartlett, 2006, 1996); Marketing (Richard D. Irwin, 7th ed., 2002);Marketing in Canada (Richard D. Irwin, 5th ed.); Health Care Marketing Plans: From Strategy to Action (Jones and Bartlett 3rd ed., 2004); Strategic Planning inHealth Care Management: Marketing and Finance Perspectives (Aspen 1981); Health Care Market Research (Richard D. Irwin, 1997). Dr. Berkowitz is a past editor of the Journal of Health Care Marketing. He also served as Chairperson of the Alliance for Health Care Strategy and Marketing. Eric also served as the Editor of Trend Watch. Professor Berkowitz is listed in Who's Who in American Industry and Finance, Who's Who in Education, 6th ed (2004-2005), and Who's Who Among Emerging Leaders. In 1985 Dr. Berkowitz was named an honorary member of the American College of Physician Executives. In 1988 Professor Berkowitz received the Frank J, Weaver Leadership Award from the Alliance for Healthcare Strategy and Marketing for his contributions to the advancement of healthcare marketing.

Additional information

Sku

CIN0763747998G

ISBN 13

9780763747992

ISBN 10

0763747998

Title

POD- HEALTH CARE MARKET STRATEGY 3E: FR PLAN TO ACTION: FR PLAN TO ACTION by Steven G. Hillestad

Author

Steven G. Hillestad

Condition

Used - Good

Binding type

Paperback

Publisher

Jones and Bartlett Publishers, Inc

Year published

20031230

Number of pages

287

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

POD- HEALTH CARE MARKET STRATEGY 3E: FR PLAN TO ACTION Steven G. Hillestad

POD- HEALTH CARE MARKET STRATEGY 3E: FR PLAN TO ACTION by Steven G. Hillestad

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POD- HEALTH CARE MARKET STRATEGY 3E: FR PLAN TO ACTION Summary

POD- HEALTH CARE MARKET STRATEGY 3E: FR PLAN TO ACTION: FR PLAN TO ACTION by Steven G. Hillestad

About Steven G. Hillestad

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