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Curation Nation: How to Win in a World Where Consumers are Creators Steven Rosenbaum

Curation Nation: How to Win in a World Where Consumers are Creators By Steven Rosenbaum

Curation Nation: How to Win in a World Where Consumers are Creators by Steven Rosenbaum


$10.00
Condition - Very Good
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Summary

Reveals how any company can use curation (tactical content aggragation) to separate specific quality information from the overwhelming amount of content on the net, helping their customers find exactly what they want instantaneously

Curation Nation: How to Win in a World Where Consumers are Creators Summary

Curation Nation: How to Win in a World Where Consumers are Creators by Steven Rosenbaum

Business Leaders Are Buzzing About Curation Nation

"An indispensible guide to the brave new media world."
-Arianna Huffington, editor in chief, the Huffington Post

"Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of people-creative, smart, hip-who can spot trends, find patterns, and make meaning out of the flood of data that threatens to overwhelm us."
-Daniel H. Pink, New York Timesbestselling author of Drive

"A testament to the strategic mind of a genius and a road map for developing engaging consumer experiences by curating content around your brand."
-Bonin Bough, Global Director, Digital and Social Media, PepsiCo

"Perfectly on-trend-an insightful guide to the future. So entertaining you won't put it down."
-Chris Meyer, author of Blur

"Read this book. Embrace curation, and you'll be ready to 'crush it' with focus and passion in the noisy new world of massive data overload."
-Gary Vaynerchuk, New York Timesbestselling author of Crush It

"Provides a wealth of real-world examples of how businesses can use the Web to give their customers a valuable curated experience."
-Tony Hsieh, CEO, Zappos.com, and New York Timesbestselling author of Delivering Happiness

"Our best hope for sorting the good from the mediocre in our increasingly overwhelming media landscape."
-Clay Shirky, author of Cognitive Surplusand Here Comes Everybody

About the Book:

Let's face it, we're drowning in data. Our inboxes are flooded with spam, we have too many "friends" on Facebook, and our Twitter accounts have become downright unmanageable. Creating content is easy; finding what matters is hard.

Fortunately, there is a new magic that makes the Web work. It's called curation, and it enables people to sort through the digital excess and find what's relevant.

In Curation Nation, Steven Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future.

Overwhelmed by too much content, people are hungry for an experience that both takes advantage of the Web's breadth and depth and provides a measure of human sorting and filtering that search engines simply can't achieve. In these shifting sands lies an extraordinary business opportunity: you can become a trusted source of value in an otherwise meaningless chaos of digital noise.

In Curation Nation, Rosenbaum "curates the curators" by gathering together priceless insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies. This groundbreaking book levels the playing field, giving your business equal access to the content abundance presently driving consumer adoption of the Web.

As the sheer volume of digital information in the world increases, the demand for quality and context becomes more urgent. Curation will soon be a part of your business and your digital world. Understand it now, join in early, and reap the many benefits Curation Nation has to offer.

Learn more at CurationNation.org.

About Steven Rosenbaum

Steven Rosenbaum is an entrepreneur, filmmaker, and digital curator. He created MTV's groundbreaking user-generated video show MTV Unfiltered and directed the award-winning 9/11 documentary 7 Days in September. Rosenbaum is the CEO of Magnify.net, the largest real-time video aggregation and curation engine on the Internet. He lives in New York City.

Table of Contents

Introduction: The Emergency of "Everyone Editorial";Chapter 1: What is Curation?;Chapter 2: Big Time Curators - future content tools, and the world they're building;Chapter 3: The Pro-sumer;Chapter 4: Consumer Conversations and Curation;Chapter 5: Curation and Finance;Chapter 6: Web Platforms embrace curation;Chapter 7: Magazines and Curation;Chapter 8: Brands-Curating your consumer;Chapter 9: Content Entrepreneurs - The New Curation Class;Chapter 10: Tools and Techniques - YouTube, Ning, etc. Is free best?;Chapter 11: Advertising - Can Curation Make Money?;Chapter 12: Curated (and gated) communities - Will people pay to play?;Chapter 13: Privacy - Can Curation and privacy live in harmony?;Chapter 14: Winner and Losers - A crystal ball;

Additional information

GOR006323546
9780071760393
0071760393
Curation Nation: How to Win in a World Where Consumers are Creators by Steven Rosenbaum
Used - Very Good
Hardback
McGraw-Hill Education - Europe
2011-03-01
304
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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