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75 Greatest Management Decisions Ever Made Stuart Crainer

75 Greatest Management Decisions Ever Made By Stuart Crainer

75 Greatest Management Decisions Ever Made by Stuart Crainer


$10.00
Condition - Very Good
Only 1 left

Summary

Drawn from around the world and throughout the ages, this volume is an entertaining collection of management decisions that changed the world. It ranges from the establishment of the hierarchy of the Catholic Church to Walt Disney's decision to call his mouse Micky instead of Mortimer.

75 Greatest Management Decisions Ever Made Summary

75 Greatest Management Decisions Ever Made by Stuart Crainer

Drawn from around the world and throughout the ages, this volume is a thoroughly entertaining collection of management decisions that changed the world. It ranges from the establishment of the hierarchy of the Catholic Church, to Walt Disney's decision to call his mouse Micky instead of Mortimer, to the creation of Amazon.com.

Table of Contents

Industry investors; the name game; marketing magic; lucky foresight; leading by example; supermodels; getting on; competitive advantages; bright ideas; people power; the hall of infamy.

Additional information

GOR005132590
9780814404911
081440491X
75 Greatest Management Decisions Ever Made by Stuart Crainer
Used - Very Good
Hardback
Amacom
19991022
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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