New times create new needs and new needs require newsolutions. The New Pioneers is a practical guide forcapitalists and idealists on how to navigate in the new economicworld order. It is about the social megatrends that are shaping our lives innew ways and creating a new face of capitalism. And it is about thepioneers that are paving the way for the new business revolution:this century's generation of visionary leaders, socialentrepreneurs and social intrapreneurs. 'Hardcore business people are realising that they canincrease their profits by incorporating socialresponsibility into their business, and heartcore idealists are realising that the use of market methods helps them meettheir social goals successfully,' argues TaniaEllis. With a wide array of cases from all over the world Tania Ellisexplains the key principles of sustainable business success. Read The New Pioneers to gain insight into the new rules that arepaving the way for business unusual for the benefit ofhumanity and the bottom line. Learn more about The New Pioneers and join the movement ofsustainable businesses and social entrepreneurs at www.thenewpioneers.biz