Foreword xiii Introduction 1 About This Book 1 How to Use This Book 2 Conventions Used in This Book 3 Bold Assumptions 4 How This Book Is Organized 5 Part 1: Podcasting on a Worldwide Frequency 5 Part 2: The Hills Are Alive with the Sound of Podcasting 5 Part 3: So You've Got This Great Recording of Your Voice Now What? 5 Part 4: Start Spreadin' the News about Your Podcast 6 Part 5: Pod-sibilities to Consider for Your Show 6 Part 6: The Part of Tens 6 Icons Used in This Book 7 Beyond the Book 7 Where to Go from Here 8 Part 1: Podcasting on a Worldwide Frequency 9 Chapter 1: Getting the Scoop on Podcasting 11 Deciding Whether Podcasting Is for You 12 You want to deliver media content on a regular basis 13 You want to reach beyond the boundaries of broadcast media 13 You have something to say 14 You want to hear from your listeners 14 Creating a Podcast 15 Looking for the bare necessities 15 Recording your first podcast 17 Compressing your audio files 18 Uploading your audio to the web 19 Grabbing listeners 20 Catching a Cast with Your Podcatching Client 22 The catcher that started it all: Juice 23 The turning of a corner: iTunes 24 Podcatching on the go: Stitcher 26 Podcasting with the G-man: Google Play 28 Quest for Podcasts 29 Other Podcast Resources 32 Chapter 2: Getting the Gadgets That Make a Podcast Go 33 Finding the Right Mic 34 Mics on the cheap 35 Investing in a high-end mic 38 Podcasts Well with Others: The Mixing Board 43 The anatomy of a mixing board 44 Hooking up a mixer to your computer 46 Accessorize! Accessorize! Accessorize! 49 Chapter 3: Building Your Podcast's Digital Workstation 53 Budget-Friendly Software 54 Audacity: The risk-free option for all 54 Cakewalk's SONAR Home Studio for Windows: A first step in running with the pros 55 GarageBand: Moby in your Mac! 56 WireTap Studio: Recording and editing made easier 59 The Sky's the Limit: Big-Budget Software 60 Adobe Audition 60 Apple Logic Pro X 62 Gluing It Together with RSS 63 Keep it simple and get a blog! 65 Doing it by hand 66 Podcast Management 101 67 Size does matter 68 Bandwidth demystified 68 Chapter 4: Go, Go, Power Podcasters! 71 Podcasting with Your Laptop 72 Mackie Onyx Blackjack 72 Shure MVi 73 Podcasting with Your Mobile Devices 74 A Shure Thing: The MV5 and MV51 75 Two for the Rode: The VideoMic Me and smartLav+ 77 Podcasting with Portable Recorders 79 Zoom-Zoom-Zoom: The Handy Recorder Line 79 From Cloud to Computer: Portable Audio Workflow 83 Getting audio from your portable recorder 83 Getting audio from your portable device 84 Part 2: The Hills Are Alive with the Sound of Podcasting 87 Chapter 5: Before You Hit the Record Button 89 Choosing a Unique Topic for Your Podcast 90 Finding Your Voice 92 What If I Hear More than One Voice? 94 Deciding Whether You Need an Outline or Script 96 Determining a Length for Your Show 98 The hidden value of the short podcast 99 A little length won't kill you 100 Finding that happy medium 102 Mark Your Calendar: Posting Schedule 102 Posting daily 103 Posting weekly 103 Posting biweekly (or "fortnightly" for our friends in the Commonwealth) 104 Posting monthly 105 I Hear Music (And It Sounds like Police Sirens!) 105 The powers that be 106 I can name that tune I wrote it! 110 I'll take the First: Free speech versus slander 111 Chapter 6: Interview-Fu: Talk to Me, Grasshopper 113 I'll Have My People Call Your People: Interview Requests 114 Preparing for Interviews 115 Asking really great questions 116 Avoiding really bad questions 117 Feelin' the synergy 119 Recording Interviews with Skype 120 Recording using software 120 Recording using hardware 124 Prepping Your Green Room for Guests 125 Welcoming in-studio guests 126 Meeting guests on their own turf 126 Ensuring Trouble-Free Recordings 127 Chapter 7: So What Are You Waiting For? Record, Already! 129 Did Your Sound Check Clear the Bank? 130 Understanding dB levels 130 Setting your levels 132 Noises Off: Capturing Ambient Noise 135 Identifying ambient noise 135 Minimizing ambient noise 136 Now Take Your Time and Hurry Up: Pacing and Clock Management 138 Take the potato out of your mouth and enunciate 139 And now let's take a break for station identification 140 Concerning Tangents and Their Val - Oh, Look, a Butterfly! 141 "Say, that reminds me of something . . ." 142 "But getting back to what I was saying earlier . . ." 142 Recording! 144 Getting started with GarageBand 144 Getting started with Audacity 145 Chapter 8: Cleanup, Podcast Aisle 7! 147 A Few Reasons to Consider Editing 148 The Art of Editing 149 Editing with GarageBand 150 Editing with Audacity 152 Making Your Musical Bed and Lying in It: Background Music 154 Finding the right balance 154 Applying bed music the right way 156 Setting volume levels for bed music 156 Making an Entrance: Intros 161 Theme music 162 Intro greeting 162 Exit, Stage Left: Outros 163 Leave the audience wanting more 163 Catch phrase sign-off 164 Credits roll 164 Coming soon to a media player near you 165 Chapter 9: Roll Camera: Video Podcasting 167 When to Go Video 168 The Price of Pretty Pictures 170 That file is how big?! 170 Burn, bandwidth, burn! 171 Lock and Load (Your Camera): Planning Your Shooting Schedule 171 iTarantino: Creating with iMovie 173 Capturing video with iMovie 174 Creating your episode with iMovie 176 DV on the PC: Podcasting with Adobe Premiere 180 Capturing video with Adobe Premiere Elements 180 And We're Live! - Video Podcasting in the Moment 182 Up Periscope! 183 YouTube Live 184 Facebook Live 186 Part 3: So You've Got This Great Recording of Your Voice: Now What? 191 Chapter 10: Shrink That Puppy and Slap a Label on It 193 A Kilobit of Me, and a Whole Lot of You: Understanding Kbps 194 Setting bitrates in Audacity 195 Changing bitrates in iTunes 197 Care for a Sample, Sir? (Audio Sample Rates) 198 Changing sample rates in Audacity 199 Changing sample rates in iTunes 200 ID3 Tags: The 411 of Podcasting 201 Tell me about yourself: All about ID3 tags 202 IDentity crisis: Making ID3 tags work for podcasting 203 Creating and editing ID3 tags in Audacity 205 Creating and editing ID3 tags in iTunes 206 Album Art: Getting Graphic with Your Podcast 207 Chapter 11: Move It on Up (To Your Web Server) 211 Adopting an Effective Filenaming Convention 212 Understanding How FTP Works 213 Making Your Connection with an FTP Application 215 Step by step (or quack by quack) setup for Cyberduck 216 Step by step setup for FileZilla 217 A place on your web server for your stuff 218 Uploading your files 219 Uploading to a Podcast-Specific Host 220 Chapter 12: Providing Show Notes 223 Show Note Etiquette 223 Planning the Post 225 It's all in the details 226 A picture is worth a thousand words 227 Posting Your Show Notes 228 Posting in WordPress 228 Posting on LibSyn 231 Using a wiki for your show notes 233 Boosting Search Engine Rankings with Good Show Notes 236 Loading up your titles 237 Soliciting backlinks 238 Part 4: Start Spreadin' the News about Your Podcast 241 Chapter 13: Speaking Directly to Your Peeps 243 Gathering Listener Feedback 244 Fostering Comments on Your Blog 245 Focusing on Online Forums 247 Finding free, hosted forums 247 Gaining more control of your forum 249 Social Media 251 Facebook 252 Twitter 252 Pinterest 253 YouTube? For audio?! 254 Instagram 255 Using Voicemail 258 Seeking Out the Comments of Others 261 Trying a general search 261 Searching within a site, blog, or social media platform 262 When the Comments Are Less than Good 263 Chapter 14: Fishing for Listeners 267 Getting Your Podcast Ready for Promotion 267 Polishing your presentation 268 Checking your bandwidth 268 Figuring out your USP 269 Exploring Various Advertising Options 270 Give me a boost, Facebook 270 Insta-traffic with Instagram 274 Writing press releases 277 Promoting Your Podcast 279 Optimizing your site for search engines 280 Submitting promos to other podcasts 280 Recording your promo 281 Giving interviews 282 Generating buzz 283 Part 5: Pod-Sibilities to Consider for Your Show 285 Chapter 15: Show Me the Money 287 How Much Money Can You Make? 288 Convincing Advertisers to Give You Money 290 Developing a media kit 291 Establishing a rate sheet 294 Getting a Sponsor 295 Asking Your Listeners for Money 297 Gathering listener donations with PayPal 298 Building patrons with Patreon 301 Selling stuff 304 Handling Fee-Based Subscriptions 305 Securing your feed 305 The path less traveled 307 Chapter 16: Podcasting for Publicity 309 Podcasting and Politics 310 Telling the World a Story, One Podcast at a Time 312 Keeping Good Company: Community Podcasts 316 Creating a podcast to encourage testimony 316 Podcasting for fun while promoting in the process 317 Chapter 17: Podcasting for Passion 321 The Philosophical Question for All Podcasters: Why Do We Do It? 322 Gaining perspective on passion 322 Podcasting passion with a purpose 324 Sharing your passion with friends 325 A passionate love for the podcast 327 Holding Interest: Keeping a Podcast's Passion Alive 329 Podcasting on puree: Mixing it up 329 Starting a second (or third) podcast 331 Moving forward with a plan 334 When Podcasting, Be like Bruce Lee 336 Part 6: The Part of Tens 339 Chapter 18: Ten Types of Podcasts to Check Out 341 Tech Podcasts 342 Independent Media Podcasts 344 Science Podcasts 346 Self-Development Podcasts 347 Comedy Podcasts 349 Slice-of-Life Podcasts 351 Gaming Podcasts 352 Podcasts of the Pen 353 Geek Podcasts 355 Podcasts about Podcasting 357 Chapter 19: Top Ten Reasons Why to Podcast 359 You Are Considered a Subject Matter Expert 360 You Are Passionate about the Subject 361 You've Got a Creative Itch to Scratch 362 You Like Playing with Tech Toys 364 Bring Your Friends Together 365 All the Cool Kids Are Doing It 366 I Can Do More 366 Bring Out the Best in You 367 Talk to Interesting People 368 The Ultimate Thrill Ride 369 Index 371
