Dr. Terry Halpin, is a Principal Scientist at LogicBlox, headquartered in Atlanta, USA, and a Professor at INTI International University, Malaysia. After many years in academia, he worked on data modeling technology at Asymetrix Corporation, InfoModelers Inc., Visio Corporation, and Microsoft Corporation, before returning to academia as Distinguished Professor at Neumont University (Utah, USA), and then once again returning to industry at LogicBlox and also taking a professorship at INTI. His research focuses on conceptual modeling and conceptual query technology. Dr. Halpin is the recipient of the DAMA International Academic Achievement Award and the IFIP Outstanding Service Award. He is a member of IFIP WG 8.1 (Design and Evaluation of Information Systems), is an editor or reviewer for several academic journals and international program committees, has co-chaired several international workshops on modeling, and has presented at dozens of international conferences in both industry and academia. For many years, his research has focused on conceptual modeling and conceptual query technology for information systems, using a business rules approach. His doctoral thesis formalized Object-Role Modeling (ORM/NIAM), and his publications include over 160 technical papers, and six books, including Information Modeling and Relational Databases, Second Edition, Elsevier/Morgan Kaufmann. Dr. Tony Morgan is a British computer scientist, data modeling consultant, and Professor in Computer Science at INTI International University, Malaysia. Dr. Morgan obtained his BA in Earth Sciences from The Open University, his BSc in Computer Systems Engineering from Coventry University, where in 1984 he also obtained his MSc in Control Engineering. In 1988 he obtained his PhD in Computer Science from University of Cambridge with a thesis on automated decision-making using qualitative reasoning. Dr. Morgan has done extensive work in industry with companies such as Unisys, EDS, and other corporations across transport, aerospace, government, and financial services, including the UKs National Computing Centre in Manchester. Dr. Morgan has published several articles on AI and simulation. In 2003 he was appointed Professor of Computer Science and Vice President of Enterprise Informatics at Neumont University, Utah, USA. His research interests focus on business rules and business processes and the rapid development of high-quality information systems. Along with Dr. Halpin, he is the co-author of Information Modeling and Relational Databases, Second Edition, Elsevier/Morgan Kaufmann.