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The Consultant's Manual Thomas L. Greenbaum

The Consultant's Manual By Thomas L. Greenbaum

The Consultant's Manual by Thomas L. Greenbaum


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Summary

Designed to help the reader start, build and run a successful consulting practice, this guide covers the necessary research, planning and problem-solving stages. It explains how to target specific markets, establish sales and customer service departments and deal with finances.

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The Consultant's Manual Summary

The Consultant's Manual: A Complete Guide to Building a Successful Consulting Practice by Thomas L. Greenbaum

This is a comprehensive guide to starting, building and running a successful consulting practice. The book is built around the process of developing a practical business plan for the consulting firm and leads the reader step by step through the necessary research, planning, and problem-solving stages. Topics include: the nature and purpose of the business plan; structural and financial considerations in starting a consulting firm; naming and positioning the firm; targeting the right market; establishing a sales culture; maintaining a high level of customer service; rates, billing and cash flow and much more. The text will be of interest to consultants, those considering entering the field, engineers, architects, accountants, and other professionals.

Table of Contents

PLANNING; Marketing Your Consulting Service; Should You Enter the Consulting Business?; The Business Plan; Defining the Business; Developing a Company Identity; Planning Your Company's Finances; IMPLEMENTATION; Building Awareness of Your Business Direct Methods; Building Awareness of Your Business Indirect Methods; Developing a Brochure; Selling Your Consulting Services; The Consulting Proposal; Handling Objections; Service in a Consulting Business; The Ethics of the Consulting Business; Index.

Additional information

CIN0471501190G
9780471501190
0471501190
The Consultant's Manual: A Complete Guide to Building a Successful Consulting Practice by Thomas L. Greenbaum
Used - Good
Hardback
John Wiley and Sons Ltd
1989-12-27
240
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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