Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): United States Edition by Thomas Nagle
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Strategy and Tactics of Pricing
Summary
For senior/MBA-level course in Pricing Strategy or Managerial Economics.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.
Strategy and Tactics of Pricing Summary
Table of Contents
1. Strategic Pricing: The Harvest of Your Profit Potential.
2. Costs: Understanding How They Affect Your Pricing and Profits.
3. Financial Analysis: Integrating Costs with Market-Based Pricing.
4. Customers: Understanding and Influencing the Purchase Decision.
5. Competition: Managing Your Market Proactively.
6. Strategy: Integrating the Elements of Profitablility.
7. Price Segmentation: The Key to Capturing Full Value.
8. Life Cycle Pricing: Adapting Strategy in a Changing Environment.
9. Price Negotiation: Tactics in Practice.
10. Marketing Mix: Integrating Pricing with the Product Line, Promotion, and Distribution Strategies.
11. Competitive Advantage: The Key to Sustainable Profitablility.
12. Psychology: Models to Aid in Anticipating Purchase Behavior.
13. Measuring Price Sensitivity: Research Techniques to Supplement Judgement.
14. The Law & Ethics: Determining the Constraints on Profit Maximization.
Additional information
GOR002804417
9780136690603
0136690602
Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): United States Edition by Thomas Nagle
Used - Very Good
Paperback
Taylor & Francis Inc
19940706
400
N/A
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