This title provides sales professionals with a precise, proven system designed to help them move beyond mere sales survival to supreme sales excellence! This step-by-step methodology covers the entire selling process, including such topics as building rapport, creative negotiation, closing, and follow-up. Breithaupt is a one-man sales phenomenon who has trained sales professionals for many Fortune 500 companies. This title features the author's unique ten-step Sequential Model of Professional Selling. It is an inspirational book packed with how-to examples. It includes humorous illustrations to support key points. The Canadian self-published version of this book first came out in 1999 and is now in its fourth printing with over 11,000 copies in print - just one of the author's sales achievements.