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The 10-Second Customer Journey Todd Unger

The 10-Second Customer Journey By Todd Unger

The 10-Second Customer Journey by Todd Unger


$32.59
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Summary

By combining the power of customer experience and marketing, The 10-Second Customer Journey offers a roadmap to getting quickly from I see it to I love it in todays digital environment.

The 10-Second Customer Journey Summary

The 10-Second Customer Journey: The CXOs playbook for growing and retaining customers in a digital world by Todd Unger

You've Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing.

The customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions are made in seconds, not months or days. The biggest obstacle? FRICTION. Those who can minimize friction and guide potential buyers swiftly through the buying process will triumph. (Hello, Amazon 1-click purchases.)

However, reducing friction requires the seamless integration of marketing, product, e-commerce, and service into a cohesive, friction-free customer experiencea feat that siloed companies struggle to achieve.

Enter The 10-Second Customer Journey. This is your ultimate playbook for capturing rapid conversions and growing your customer list. Todd Unger, Chief Experience Officer (CXO) of the American Medical Association, leverages his three decades of expertise in consumer marketing, advertising, digital products, and digital marketing to offer a step-by-step guide. He'll teach you how to become your own Chief Friction-Reduction Officer, reignite customer growth, and enhance engagement.

Why You Should Read This Book:

  • Conquer the New Digital Experience Landscape: Adapt old marketing concepts to the needs of todays digital customers. UX is king.
  • Identify and Target the Right Customers: Discover how to pinpoint your ideal audience and convert them into loyal customers quickly.
  • Test and Optimize Your Approach: Master the art of testing various strategies to find the most effective way to reach and engage your customers.

Written in an engaging style and packed with original insights, this is a must-read for current and aspiring marketers, customer experience leaders, and digital executives aiming to build robust customer experience strategies for their brands and organizations.

About Todd Unger

Todd Unger is Chief Experience Officer (CXO) of the American Medical Association, where he has driven record growth and gained international recognition for the AMA CX program.

A transformational marketing and digital executive, Ungers experience places him at the nexus of e-commerce, content, technology, product development and marketing, the building blocks of todays customer experience.

Table of Contents

  • Cover Page
  • Praise for The 10-Second Customer Journey
  • Title Page
  • Copyright Page
  • Contents
  • Introduction
  • The journey begins
    • Chapter 1: The accidental CXO
    • Chapter 2: The need for speed
  • The playbook
    • Chapter 3: Customer experience starts with the customer
    • Chapter 4: Get The Nod
    • Chapter 5: Creating products that dont suck
    • Chapter 6: Telling your story
    • Chapter 7: #FYCOP (Fix your checkout page)
    • Chapter 8: Developing a test-and-learn culture
    • Chapter 9: CX marks the spot
  • The journey ahead
    • Chapter 10: The friction-free future
    • Chapter 11: Bringing it all together, together
  • Recommended reading
  • Acknowledgments
  • Index
  • About the author

Additional information

NGR9781788605908
9781788605908
178860590X
The 10-Second Customer Journey: The CXOs playbook for growing and retaining customers in a digital world by Todd Unger
New
Hardback
Practical Inspiration Publishing
2024-06-11
184
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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