Foreword.
Preface.
Introduction.
About the Author.
PART ONE Why ROI?
CHAPTER 1 Demystifying the Status Quo.
They're Big and In Business.
Facts Are Facts.
They're Everywhere.
They Are Different.
CHAPTER 2 The Changing Philanthropic Environment.
Dead Economists and Nonprofits.
Three Paradigm Shifts.
The Leverage of Investors.
The Evolving Landscape.
An Unlevel Playing Field.
CHAPTER 3 Organizational Reluctance.
Learning from the For-Profit World.
Five Classic Fundraising Misconceptions.
More on People Give to People Not Causes.
More on Nonprofit Can't Be Run Like a Business.
Success Leaves Clues.
Fear of Putting Your Mission Up for Sale.
CHAPTER 4 Organizational Change.
Moving to an Investment-Based Mindset.
Nonprofit vs. For-Profit Models.
Moving Up the Motivational Pyramid.
CHAPTER 5 Organizational Value/Nonprofit ROI.
Beyond Logic Models-Moving from Outcomes to Outcome Value.
The Silver Bullet Syndrome.
Defining ROI.
Valuing Values.
The Value of Expected Value.
CHAPTER 6 Introducing the Organizational Value Proposition (R).
Market Pull.
It's the Economy, Stupid! Revisited.
Overcoming the Pushback.
Structural Obstacles.
Intended Uses.
PART TWO ROI Foundations and Techniques.
CHAPTER 7 Building an OVP (R) for Your Organization.
Five Steps to Demonstrating Value.
Areas of Focus.
CHAPTER 8 Suggested Methodologies.
Present Value Basics.
Capital Budgeting.
Present Value of Future Benefits.
Multiplier Effects.
Comparison Basics.
Return Ratios.
CHAPTER 9 Communicating an ROI-Based Program.
Treating Investors as Investors.
The Importance of an Investor Relations Program.
Examples.
But What Happens in Four Years?
Unconventional Wisdom.
CHAPTER 10 Putting OVP to Work: ROI Profiles.
Organization 1: Rural, Small, and Dependent on Grants.
Organization 2: Good Track Record, but Not Well Known.
Organization 3: Demonstrating Importance to the Community.
Organization 4: Large and Well Known, but Campaign Has Stalled.
Organization 5: Large and Well Known, but ROI Not Obvious.
Organization 6: Drilling Deep into the Private Sector.
Organization 7: ROI Gene Wrong.
Organization 8: Making the Economic Pie Bigger.
INDEX.
