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Conferences Tony Rogers

Conferences By Tony Rogers

Conferences by Tony Rogers


$10.00
Condition - Very Good
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Summary

Covering the conferences and exhibitions industry, this text provides case studies to illustrate real industry practice and includes review and discussion questions to aid understanding of key issues and facilitate further analysis.

Conferences Summary

Conferences: A 21st Century Industry by Tony Rogers

The conference and exhibitions industry is a large and growing sector of the tourism industry. This is the first text of its kind to comprehensively analyse this area. Written by an experienced practitioner in a friendly writing style with an easy-to-follow structure, this text is ideal for Advanced GNVQ, HND(C) and undergraduate students requiring a one-stop source covering the conference and exhibitions industry. Case studies are used to illustrate real industry practice and discussion questions are used to re-enforce key concepts.

Table of Contents

A Global Industry The Structure of the Industry The Value of the Industry Conference Venue and Destination Marketing Principal Industry Organisations The Principles of Successful Conference Organising Careers in the Conference Industry The Future of the Industry An Industry Glossary Bibliography Useful Addresses Appendices Index

Additional information

GOR004342742
9780582319301
0582319307
Conferences: A 21st Century Industry by Tony Rogers
Used - Very Good
Paperback
Pearson Education Limited
19980611
232
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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