Get ready for the ride of your life Fifty-plus looks nothing like it used to. Fitter, healthier, many of us hit half a century with little sign of slowing down. And yet...there's no denying that something happens to us sexually at 50. The menopause brings with it a whole slew of challenges, from bottomed-out libidos to painful sex, weight gain and body image issues. Many men grapple with erectile dysfunction and the mixed blessing that is Viagra. Toss in dodgy knees, stiff backs and fatigue and sex can become a source of stress rather than pleasure. Other challenges go beyond the physical: how do you ignite desire after decades with the same person? And what if you (or your partner) simply no longer wants to have sex? Happily, information and enthusiasm are all it takes to reclaim a robust sex life, whatever your situation. Let international sex expert Tracey Cox navigate you through what's actually happening to your body and what you can do about it. She'll show you how to age-proof your libido and stop comparing the sex you had when you were young with the sex you have now; how to arouse yourself and your partner (hello, sex toys!), how to flirt (remember?), how to create the perfect conditions for sex, what to do when infidelity visits, how to navigate sex when you're fifty- (or sixty- or seventy-) something and single, and so much more. Using a blend of research, case histories and personal anecdotes, Great Sex Starts at 50 is real, reassuring, honest, funny and most of all empowering. This is not about trying to stay young, or turning back the clock-it's about being the best version of yourself so you can live the second half of your life as happily as the first.