"The Focused Business Plan" is a practical and readable guide to evaluating a business from the vantage points of sales/costs/cash and assimilating that information into a clearly defined business strategy. It guides you through the initial stages of why the business plan is essential and who should prepare it, to establishing basic information, concentrating on specific areas of the plan and eventually on who the users are and how the plan should best be presented to them. Model plans are used to illustrate the various stages. This book has been written with managing directors and finance directors of small to medium sized businesses in mind; however it is intended to be useful to anyone involved in business planning.