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Multilatinas Veneta Andonova (Universidad de los Andes, Colombia)

Multilatinas By Veneta Andonova (Universidad de los Andes, Colombia)

Multilatinas by Veneta Andonova (Universidad de los Andes, Colombia)


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Summary

This book studies the internationalization strategies of sixty-two large Latin American multinational companies, drawing on survey-based data on their organizational resources and environment. It is an invaluable read for graduate students in international business focusing on Latin America, as well as executives and practitioners in Latin American businesses.

Multilatinas Summary

Multilatinas: Strategies for Internationalisation by Veneta Andonova (Universidad de los Andes, Colombia)

The challenges faced by Latin American multinational companies, or multilatinas, often require unique strategies tailored to a demanding global environment. This book studies the strategies of internationalism exercised by large multilatinas, offering the first systematic, quantitative effort to examine the pattern of their international investments within the context of their competitive position in the domestic market. Multilatinas uncovers common strategies among sixty-two multilatinas from six countries, and emphasizes the unique challenges they face, as well as the diversity of their organizational resources. It also brings the institutional environment of Latin American countries to the fore, assessing its role as an essential component in understanding internationalization decisions. Finally, the book studies the role of non-market organizational resources such as bribes, negotiations and favours in business strategies. Multilatinas is an invaluable read for students, scholars, practitioners and executives studying Latin America's place in international business.

About Veneta Andonova (Universidad de los Andes, Colombia)

Veneta Andonova is Associate Professor at the Universidad de los Andes, Colombia. The outcomes of her research are published in international journals such as the Journal of Development Economics, the Journal of Development Studies, the Journal of Business Research, Telecommunications Policy and others. Her research interests include business growth and entrepreneurship, crafting business strategies in poor business environments and successful internationalization strategies for Latin American and East European companies. Mauricio Losada-Otalora is a Professor at the Universidad Externado de Colombia, Business School. His current research focuses primarily on services marketing and on the relationships between institutions, resources and internationalization of emerging multinationals. His research has been published in the European Business Review, Business Horizons, International Journal of Retail and Distribution Management and the Journal of Retailing and Consumer Services.

Table of Contents

Part I: 1. Multilatinas where do we find them? Mauricio Losada and Veneta Andonova; 2. Colombia the new wave Juana Garcia and Veneta Andonova; 3. Peru the future Juana Garcia and Veneta Andonova; 4. Chile the disciplined Juana Garcia and Veneta Andonova; 5. Argentina the precursor Juana Garcia and Veneta Andonova; 6. Mexico the lighthouse Juana Garcia and Veneta Andonova; 7. Brazil the heavyweight Juana Garcia and Veneta Andonova; Part II: 8. Institutional uncertainty in Latin America Veneta Andonova and Mauricio Losada; 9. Organisational resources and competences Veneta Andonova and Mauricio Losada; 10. Non-market resources and business groups Veneta Andonova and Mauricio Losada; Part III: 11. Resource-dependent strategies of internationalisation: the where, when and how of going abroad Mauricio Losada and Veneta Andonova; 12. Where, when and how? Empirical results Mauricio Losada and Veneta Andonova; 13. Multilatinas strategies for internationalisation Veneta Andonova and Mauricio Losada; Part IV. An Introductory Note: 14. Are Brazilian multinationals competitive enough? Lourdes Casanova and Julian Kassum; 15. Shared value opportunities for multilatinas Jorge Ramirez-Vallejo and Ernesto Cuellar-Urbano; 16. Exploring HRM systems in the multilatina enterprise Anabella Davila; 17. The internationalisation of high-tech new ventures from Latin America the Brazilian experience Fernanda Ribeiro Cahen and Moacir Miranda de Oliveira, Jr.

Additional information

NPB9781107130043
9781107130043
1107130042
Multilatinas: Strategies for Internationalisation by Veneta Andonova (Universidad de los Andes, Colombia)
New
Hardback
Cambridge University Press
2017-11-16
376
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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