The Virgin City Guides took the market by storm when launched in August 1999, and the winning formula is set to continue in Fall 2000. Different in every way -- attitude, content and style -- the guides have received high praise from the travel trade, book trade and travelers themselves. The quality of the information, stunning design, superb maps, fantastic price point and the sense of fun and energy that is consistent throughout the guides have truly struck a chord with consumers. These are the guides that work hard and play hard -- everything you'd expect from a brand like Virgin.The first edition of Virgin New York was voted Sunday Times Book of the Week, and described by Elle, NY as frighteningly up-to-date: Virgin New York knows more about the latest downtown hot spots than your average SoHo denizen.Coming in October 2000, at the start of New York's busiest tourist seasons, the revised edition will be building on this success and keeping Virgin ahead of the competition. Shops, restaurants, hotels, clubs and bars will all be fully updated for both the book and the Day/Night map.