F&B Industry in Italy - Why is the F&B Industry in Italy so important and what is the potential?
a) F&B Industry Overview
b) Categories and Subsectors
c) Defining Characteristics
2. F&B post pandemic trends What are the new food trends evolving, and how has the pandemic changed consumer behaviour towards food?
- Transparency: Especially in food service and food supply chains, consumers require to have transparency and understanding of how and where food is produced
- Sustainability: food with purpose and that is responsible towards the planet and their community
- Excellence: rediscovering local excellence, which in Italy translates to premium quality, craftsmanship, origin, heritage, tradition/innovation, lifestyle/experience
- Digitalization: Digitalizing all parts of the food process and experience to create new experiences and reach new targets
3. The Evolution of Made in Italy - The case studies of Italian companies following these trends and how these companies converge different trends and transform their business. (example how do Italian companies converge local excellence and digitalization). A total of 8 case studies of businesses of different sizes, categories, and experience, including*:
Three Food companies
- Ferrero or Mutti (large)
- Calvisius Caviar Agroittica Lombarda (medium)
- Gennari and the Parmigiano Reggiano Consortium (small) Three Beverage companies
30/06/2021
- Marchesi de Frescobaldi or Marchesi Antinori or Illycaffe (large) - Vergnano or Ferrari Trento (medium)
- Grappa Nonino (small)
Two Experience based companies (hospitality and food service)
- Belmond - The Art of Aperitivo - how Belmond is transferring the Italian Culture (Portofino, Venezia, Fiesole, etc.) into its F&B high end offer.
- Cioccolatitaliani and/or Durini Milano and/or Panino Giusto (LAccademia del Panino) and/or La Piadineria
*NOTE: These companies have not been contacted yet and are examples of the
direction of the case studies and could change. Nevertheless, these brands are
consolidated strong partners of the MFB masters and SDA Bocconi network.
4. Strategies and managerial implications.
- The need of balancing tradition and innovation
- Experience as the new core
- Bringing the product at the center of tourism
- Leveraging on weaknesses and challenges as an opportunity
- Diversity and Sustainability
- Technology as an enabler to increase business excellence
- Supply chain collaboration