This is the fifth edition of Superbrands, published by the Superbrands organisation, the independent authority on branding. This branding bible gives an insight into 100 of Britain's strongest brands and explores the history, development and achievements of the strongest consumer brands in Britain. The accomplishments of certain brands are awesome. But how have they achieved such phenomenal success and how have they managed to maintain prominence in the minds and hearts of millions of customers and earn their constant loyalty? These brands boast exceptional achievements having been built upon a high quality product or service, lived up to their promises and stood for something distinctive. This book is full of colour images, classic advertisements and inspiring design, making it essential reading for anyone working or interested in marketing, advertising, design and PR.