Winner of the 2015 Hagley Prize in Business History, Hagley Museum and Library and Business History Conference [C]arefully wrought.--James Grant, Wall Street Journal The book is a great read, based as it is around the personalities of these early forecasters... I can see a terrific movie in the 'forecasting wars' of the 1920s as these larger-than-life, quintessentially can-do Americans competed with each other to call the stock market, win followers and make a fortune.--Diane Coyle, Enlightened Economist blog Fortune Tellers is a marvel too. It is scholarship of the highest quality, without shortcuts or gimmicks. We may not be able to trust the forecasters, but when it comes to their stories we are in excellent hands.--Pietra Rivoli, Financial Times Friedman's well-crafted work is highly recommended to students of economics and others interested in the history of economic forecasting.--Library Journal [Fortune Tellers] ... reminds readers that the economy remains too complex for anyone to consistently make reliable predictions about it.--Alan Wallace, Pittsburgh Tribune-Review In Fortune Tellers, Walter Friedman shows not only where our contemporary forecasting ecosystem came from, but also its considerable influence on present-day economic thought and practice.--Michael Lind, Pacific Standard The book is fun reading, but what makes it especially interesting for any regular consumer of modern economic forecasts is how little today's forecasters have improved on the methods of the 1910s and 1920s.--Justin Fox, Harvard Business Review blog In a series of short biographical narratives of the first men to take up forecasting as a profession, Friedman shows how economic predictions became an integral part of the way businessmen and government officials made decisions, and how the foundations were laid for the kind of sophisticated economic modeling that we now rely on.--James Surowiecki, Democracy Historian Friedman examines how forecasting economic performance became professionalized in the early 20th century. He adeptly and insightfully uses a biographical approach, with five case studies selected because of their contemporary significance and because each analyst understood the logic of capitalism differently and took a different approach to forecasting.--Choice Fortune Tellers is an engaging account of the beginnings of the vibrant industry of American economic forecasting.--George A. Schade, Financial History The value of Friedman's book isn't just in the brief biographies ... but also in Friedman's insights and asides about the business, financial and political context of the time. Friedman doesn't mention it, but few readers will miss the implicit comparison to today.--Randolph Walerius, Roll Call There is no better way to gain an understanding of how economic forecasting began than reading Walter A. Friedman's new book Fortune Tellers... It shines a light on the entrepreneurs like Roger Babson and John Moody who created the economic forecasting field a century ago and transformed it into successful businesses.--James McCusker, Everett Herald [C]aptivating story... Compelling.--Michael A. Martorelli, Financial Analysts Journal Prof. Friedman ... writes smoothly and wisely.--Books Delights The author has done a most remarkable job in bringing together these ideas and histories in a graceful and fascinating book.--E. Roy Weintraub, Journal of American History This is beyond doubt a fascinating and enjoyable book.--Geoffrey Wood, Central Banking Journal Friedman's fascinating study ... makes a major contribution towards the history of forecasting in the USA. Friedman's case studies present competing but ultimately convergent paths to modern forecasting, highlighting a history which comprised what he identifies as five world views of the future.--Roger Middleton, European Journal of History of Economic Thought Friedman notes some long-lasting contributions of these pioneers and credits them with inspiring succeeding generations of forecasters who may or may not have raised the art to a science. Readers who struggle with that question will appreciate this entertaining look at the predecessors of the analysts whose views they probably seek almost every day.--M.A.M., Financial Analysts Journal This is one of the best books that I have read over the last number of years. It is very readable and, like all good books, exceptionally thought-provoking. Economic and business historians, economists, and anyone who has an interest in the history of economic thought will benefit from reading this book. Students, policy-makers, and investors would also benefit from reading it because it highlights the complexity of capitalism, how difficult it is to understand the capitalist system, and the foolishness of placing too much weight on economic forecasts. Bottom line: buy, read, and digest this book. Let me finish my review with a forecast based solely on intuition: Fortune Tellers will become a classic.--John D. Turner, Economic History Review Friedman's business-history approach goes well beyond the history of economic and scientific thought. His collection of portraits has a lot to say for our current times, now that the dictionary of the 1930s (depression, deflation, mass unemployment) has resurfaced everywhere but particularly in the richest countries in the world.--Francesco Daveri, Journal of Economics In his book Friedman has been able to cast a substantial contribution to the history of economics in an entertaining, very readable approach.--Roman Koster, History of Economics Ideas The book deserves to be widely read.--Roger E. Backhouse, Technology & Culture A fascinating story of the early economic forecasting in the United States... A pleasure to read and the narrative is both informative and insightful. I highly recommend it to both economists and non-economists.--Aris Spanos, Journal of the History of Economic Thought
