Customer Intimacy Wiersema Fred

Name: Customer Intimacy By Wiersema Fred
SKU: 9780006388395
Price: 10.00 USD
Availability: InStock

Customer Intimacy by Wiersema Fred

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Condition - Very Good

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Summary

Originally published in 1987, this paperback, from the author of THE DISCIPLINE OF MARKET LEADERS demonstrates how companies can profit from establishing more co-operative customer-supplier relationships and describes how customer intimacy works, how to implement it and what pitfalls to look out for. Illustrated with examples from top companies.

Customer Intimacy Summary

Customer Intimacy by Wiersema Fred

Customer-intimate companies earn their customers' confidence and co-operation to further productivity. Suppliers and customers work together, jointly pursuing mutual success. This study describes how customer intimacy works, how to implement it and the pitfalls to look out for.

Customer Intimacy Reviews

'A brilliant concept ... a brilliant book ... a mother lode of useable ideas' Tom Peters

Additional information

Sku

GOR002635526

ISBN 13

9780006388395

ISBN 10

0006388396

Title

Customer Intimacy by Wiersema Fred

Author

Wiersema Fred

Condition

Used - Very Good

Binding type

Paperback

Publisher

HarperCollins Publishers

Year published

20021101

Number of pages

240

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us