Creating You & Co: Be the Boss of Your Own Career by William Bridges
This volume shows how readers can renew their career by rebuilding it on the only two bases that can endure: the market's needs and one's own resources. This practical book is about finding work, work that both satisfies and supports. Looking for a job, the book argues is the wrong way to go about this because jobs are disappearing as the best way of getting work done in today's fast-moving, high-tech information age. The book is a do-it-yourself career development programme involving four key steps: how to discover and describe the unique mix of resources that the reader can bring to the new work place; how to develop an eye for markets, and use it to search this workplace for the bgest places to apply one's resources; how to combine the personal data about one's resources with the external information about opportunities into a viable product; and how to reinvent a career as a one-person business, built around the creation and delivery of that product, and how to create a practical plan to develop that business. William Bridges is the author of Transitions and Managing Transitions.