Exploring Marketing Research by William G. Zikmund
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Exploring Marketing Research
Summary
With the inclusion of an in-depth discussion of the role of the Internet on research, this comprehensive text covers marketing research issues. Intended for undergraduates, it emphasizes total quality management and global marketing research.
Exploring Marketing Research Summary
Additional information
GOR004424697
9780030187636
003018763X
Exploring Marketing Research by William G. Zikmund
Used - Very Good
Hardback
Cengage Learning, Inc
19960801
656
N/A
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